Turn Your Old Leads Into NEW Monthly Recurring Revenue!

We help SaaS companies recover revenue from dormant CRM leads — the ones that were previously marked “cold” or “lost.”

Our strategies combine AI automation with proven human sales tactics to bring old opportunities back to life.

All campaigns are designed and managed by Rick Fulton - a 20 year SaaS Sales Expert and former Microsoft Senior Account Executive.

"Stop letting revenue rot in your CRM. Every lead you paid for is still alive"

Most Leads Are Sitting Idle... Wasting Money

Leads gathering dust in your CRM
Missed opportunities piling up
Ads costing more & more

Your Best Leads Aren’t Cold — They Just Need the Right Message

Reach out at the right time and they respond.

We Fix That — Fast & Simple

Reactivate Old Leads
Restart Conversations
Book Appointments

How It Works...

1. Upload Your Database

We use your existing leads

2. We Reactivate & Engage

Via Email, SMS, and LinkedIn

3. You Get Appointments

Simple. Profitable. Measurable.

Benefits You’ll Love

Turn “Dead” Leads Into Revenue
No Ad Spend Required
No Extra Work for Your Team
Fast, Proven Results

After the Pilot:

100% Performance Based Pricing

Only Pay For Reactivated Leads
Ongoing Campaign Strategy & Optimization
Consistent Appointment Flow

Have Leads?

Want More Appointments?

Hate Wasting Opportunities?

Your Leads Are Already There. Let’s Turn Them into Revenue.

"Reactivate Dormant Leads and Turn them Into Real Conversations"

Frequently Asked Questions

Do I need a big list?

No — we start small, test, then scale for maximum results.

What do I have to do?

Not much — we handle the entire process for you. Just send us a CSV list of the leads you want to target. And no worries if you have questions - we provide full support.

What if my leads are old?

That’s exactly what our Database Reactivation is designed for.

Is there really no cost for the pilot?

Correct. We don't even ask for a credit card. If you like your Pilot results, you can move to our Performance Based Pricing model.

Do I have to sign a long-term agreement?

Of course not. We are pretty relaxed here.

We are not after some sort of giant retainer or long-term commitment. We can usually get you results quickly from a Database Reactivation Campaign designed specifically for your business.

However, if it turns out we zig, and you zag, and the relationship doesn't work, then we can both move on with no hard feelings.


That’s why we propose a ‘test run’ of about 100 leads to see if we are aligned as a business - should take about a month, which is why we have a 30-day agreement.

© Copyright 2026 Rick Fulton LLC. All rights reserved

Suite 463 | 1323 Bridge Barrier Road | Carolina Beach, NC 28428